PR or Advertising: Who Should Be Managing your Sponsored Conversations?
A sponsored online conversation is loosely defined as the practice of paying a blogger to post about your brand. It was gained widespread attention last winter when Kmart engaged pay-for-post pioneer...
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Social Media Versus PR: Who Owns the Message?
I had the pleasure of watching Bateman Group’s CEO and Founder Fred Bateman participate in a panel discussion at the PR Summit Conference last week. In addition to Fred, the diverse group of panelists...
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